WhosOff – Onwards and upwards
Posted: Fri 11 Dec 2009
Activity is the top word surrounding WhosOff at the moment. From new advertising campaigns, consistent brand enforcement and new releases to the Free edition closing, yes that’s right, after 3 years of being a free service the Original version of WhosOff has now closed and the Premium Version is full steam ahead.
Enthusiastic Customers
Moving from Free to Premium is always a possible risk that customers may not follow, however we have been delighted with the take up which has far exceeded any “guestimations” we had made and the enthusiastic and encouraging comments we have received. This will enable us to bring forward our development plans and secure our already established position as a market leader in leave management.
Brand Consistency
Over the last few months, X:drive have been working to bring consistency to the WhosOff, and prior to the last working day of this year (2009) we plan to release all of the updates including a new public site which contains more information for new and current users of WhosOff.
Advertising Campaigns
As well as the brand work we have ventured onto a couple of advertising routes. The first will be a 13.5 metre brand new trailer unit which will spend its time roaming round Europe, and down the entire trailer will be the WhosOff logo, just in case anyone misses it, look out for this from the 17th December 2009.
Just for fun: If you spot the unit with the advertising on let us know when and where and if you can spot the fleet number (or even better take a picture) we shall mention yourself and your talent for trailer spotting on our Blog! Send your answers on an email, addressed to: info@xdrive.co.uk
The second will see WhosOff advertise in its first publication since 2006, a full page advertisement will feature in the December edition of HR Director which will also be at a HR event in Birmingham.
What’s on for 2010?
Simple really, WhosOff will continue to develop and respond to customers’ needs and will shape to become an even more powerful business application than it already is, we’re already talking about a mobile/iPhone App for those on the move, and we already have about 40 ideas from our existing customers on what they need from their leave management system.
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